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The Product Launch Playbook

Your step-by-step guide to launching, marketing, and selling a physical product that actually sells.
North and Third Sales & Launch Guide
North and Third Sales & Launch Guide

North and Third Sales & Launch Guide

Regular price $97.00

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Product Description
Launch and Sell Your Own Print Product Without Guesswork

A practical, step-by-step guide for course creators, coaches, and small business owners to create, launch, and sell journals, planners, and notebooks that actually sell.

Most creator projects don't fail because of a bad idea. They fail because of:

  • Over-printing units
  • Skipping validation
  • Emotional pricing
  • Vague launch plans

This Sales & Launch Playbook is your insurance against all four.

Inside the Guide

A 60 page digital workbook packed with actionable strategies, templates, and checklists. It’s designed as your comprehensive launch toolbox, giving you everything you need to pre-sell, launch, and sustain momentum after your initial print run.

Think of this guide as a playbook and workbook combined every marketing strategy has been tested in real-world launches. Focus on the tools and strategies that resonate with your brand and audience.

  • Ground-setting & Pre-Launch: Define your bigger brand story, revenue goals, and past successes
  • Pre-Sale: Email sequences, content plan, open cart strategy, and marketing timeline
  • Launch Strategy: Launch strategy map, organic social guidance, and promotional tactics
  • Packaging & Shipping: Options, essentials, and best practices
  • Post-Launch: Strategy map, metrics, and sustainability
  • Support & Resources: Team audit, competitive awareness, and channel leverage
Shipping & Returns

This is a digital product, so no physical item will be shipped. Because digital downloads are delivered instantly, all purchases are final and cannot be returned, exchanged, or refunded.

TRUE PROFESSIONALS

True professionals at their craft. We launched our FORM Journal with their help making the design and production such a breeze. Once we sold out, they were on standby to fulfill our restock. We highly recommend them as partner to make your life so much easier.

Sami, FORM by Sami Clarke

BRINGING VISIONS TO LIFE

I can’t even express how much I appreciate my experience and how happy I am with the end result. The success of the All The Things Planner is beyond what I’ve dreamed of, and it has put me in a place with my business that makes me so excited for the future.

Liza Pasquale Fitness Coach, Liza Marie Fit LLC

I CAN'T RECOMMEND THEM ENOUGH!

If you're looking for a partner in creating a custom print product, stop looking! From help ideating and designing your product to hands-on production that felt like working with a friend. They made this endeavor easy and fun. I can't recommend them enough.

Jenna Kutcher

Turn Your Product into a High-Impact, Profitable Launch

You’ve already done the hard part—creating a product with intention and meaning. Now comes the part most people get stuck on: how to actually launch it in a way that sells. This is your roadmap to doing exactly that! With clarity, confidence and a strategy that turns your product into real momentum, real connection, and real results.
I'M READY TO LAUNCH
If you’ve created a product you’re proud of but feel unsure about how to actually sell it, this is for you. Inside, you’ll find the exact strategies, timelines, and templates we’ve used behind some of our most successful launches so you can stop guessing and start showing up with a plan. Because your product deserves more than a “post and hope” launch. It deserves intention, momentum, and a strategy that helps it truly connect with your audience and sell.

Most creator-led product launches don’t fail because the idea wasn’t good enough

They fail because there’s no clear strategy behind them — from over-printing and skipping validation to emotional pricing and vague launch plans. What starts as an exciting idea quickly becomes overwhelming when there isn’t a solid roadmap in place.


GET THE PLAYBOOK

Launching a print product doesn’t have to feel overwhelming.

With the right strategy, it becomes clear, intentional, and actually doable.

It’s your opportunity to create something tangible your audience can connect with, strengthen your brand, and generate real revenue without guessing your way through the process.


GET THE PLAYBOOK

This is exactly what The Product Launch Playbook is here to support

A clear, proven framework for launching your print product with confidence. You’ve already created your product, this is your roadmap for what comes next. Inside, you’ll find the strategies, structure, and real launch insights behind our most successful product launches so you can move from creation to confident selling with clarity and intention.
GET THE PLAYBOOK

Launch Strategically

Learn how to plan your launch from start to finish with proven frameworks, timelines, and actionable steps. No more uncertainty, every step is clear, purposeful, and designed for success.

Sell More, Connect Better

A proven framework for transforming physical products into meaningful, revenue-driving extensions of your brand. Learn how to price, position, and market your product to truly connect with your community.

Leverage Proven Templates & Case Studies

Access real examples from our incredible clientele. Model what worked for successful launches and avoid common pitfalls, all tailored to physical products and print.

Streamline Post-Launch Operations

Learn how to manage fulfillment, shipping best practices, and customer care like a pro, ensuring your launch runs smoothly from pre-launch prep to post-launch follow-up.

Why This Playbook is Different

  • Expertise in Print
    We specialize in physical products, so you’ll learn the exact steps to launch your print product successfully.
  • Actionable Steps
    This playbook includes templates, frameworks, checklists, and real case studies from North and Third clients.
  • Built From Real Data
    Built on $2M+ in real life client launch data. These are proven strategies from real product launches, not just theory.
  • Fulfillment Frameworks
    We show you how to navigate postage, carrier rates, and packaging efficiency so your backend runs smoothly.

Inside the Playbook, You’ll Find

A complete 60 page, step-by-step framework that takes you from early preparation through to post-launch. Each section is designed to give you clarity, structure, and actionable strategy at every stage of your launch.
1. Ground-setting & Pre-Launch

Define your bigger brand story, revenue goals, and past successes.

2. Pre-Sale

Email sequences, content plan, open cart strategy, and marketing timeline.

3. Launch Strategy

Launch strategy map, organic social guidance, and promotional tactics.

4. Packaging & Shipping

Options, essentials, and best practices.

5. Post-Launch

Strategy map, metrics, and sustainability

6. Support & Resources

Team audit, competitive awareness, and channel leverage.

Features & Bonuses

A curated mix of practical tools, expert guidance, and thoughtful bonuses to support every stage of your launch and help you bring your product to market with more clarity.

  • CLIENT TEMPLATES

    Launch and sales strategies from top creators

  • STEP-BY-SET GUIDANDE

    Walk through every stage of your launch

  • SHIPPING & PACKAGING TIPS

    How to deliver your product efficiently and delight customers

  • OPTIONAL PRINT SUPPORT

    North & Third as a reliable printing part


Don’t Just Launch… Launch With Intention (and Sell It Out)

The Product Launch Playbook gives you the exact strategies our $2M+ clients use to dominate the D2C space. Simple, strategic, and built for real results.
GET THE PLAYBOOK
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